You might need a new brand for your business. If so, congrats!  If you are wondering whether you should DIY your brand or hire a designer, this post should help you decide. It’s a big decision, and there are a few things to consider before choosing.  How do you know which is the best choice […]

Having a well-designed brand should definitely be a high priority for your business. 77% of marketing leaders say a strong brand is critical to their growth plans. The question is, what do you do if – and when – your brand is no longer serving your business? As entrepreneurs, there comes a time in our […]

Having a strong, recognizable brand can be a powerful tool for business growth. Your brand tells your audience exactly what your business is about when they come across your website, Facebook page, Insta, or any other place your brand is present.  A well-designed brand is a powerful way to connect with your audience on an […]

Branding and logos are often thought of as interchangeable – and that couldn’t be further from the truth. Logos are powerful, but they aren’t enough to carry your business to success. You need a strong brand, too. In this post, I want to tell you exactly why your brand is more than your logo. To […]

Lately, every new article or post I read about digital marketing always includes the importance of visual branding and other similar buzzwords. As a branding strategist myself, I know first-hand how intricately entwined marketing goals are when it comes to designing a client’s brand. Yet, these two terms seem to be lumped together so often, […]

Whether you are a graphics designer, website designer, a copywriter, a client or completely new to this online business world, you might not know all the terms and jargon being thrown around out there. And that’s okay! Sometimes it’s not your specialty nor do you work in the field to even know some of these […]