When it comes to designing a brand, a few elements need to be included to make your brand consistent as you move forward in the business world. This usually comes in the form of a brand style guide.  A brand style guide is a blueprint of your brand’s visual elements. This guide is there for […]

We all know how important branding is for your business, right? In a nutshell, a strong brand is an identifying message, culture, symbol, or feeling that distinguishes you from your competitors. Your brand is the connective element between you and your audience, too.  (if you need a resource for all things branding, you can find […]

Are you loyal to a specific brand? Why are you loyal to them? Do they emit a certain vibe that you completely connect with? Each brand has a vibe. For example, Apple tends to give off an innovative vibe, M&M’s a playful one, and Patagonia a more fearless and free vibe. These different types of […]

Remember the good ‘ole days when Linktree was the go-to solution for people to easily stick multiple links in their Instagram bios? Now, do you remember when Instagram flagged these links as spam and they all stopped working? Like…on everyone’s accounts? Obviously, people immediately began to freak out. I remember the first time Linktree shut […]

Have I mentioned that branding helps to build a business that lasts? Having a consistent presence or personality across your marketing strategy can work wonders for your business. Not only are you immediately recognizable to your audience but you have a strong foundation for establishing trust and truly connecting to your following.  One of the […]

Branding doesn’t stop at your website! Oh no. Your branding should be anywhere and everywhere you have a presence for your business! A brand that is cohesive across all of the platforms can help you attract the right followers, increase your brand’s awareness, and, ultimately, grow your business. And one of the best places to […]