When it comes to designing a brand, a few elements need to be included to make your brand consistent as you move forward in the business world. This usually comes in the form of a brand style guide.  A brand style guide is a blueprint of your brand’s visual elements. This guide is there for […]

We all know how important branding is for your business, right? In a nutshell, a strong brand is an identifying message, culture, symbol, or feeling that distinguishes you from your competitors. Your brand is the connective element between you and your audience, too.  (if you need a resource for all things branding, you can find […]

Lead magnets are all the rage right now – with good reason! Businesses with lead magnets have higher conversion rates, higher web traffic, and larger profits. Simply put: lead magnets work.  Plus, there’s no limit to the different types of lead magnets you can have for your business. But to help you along, here are […]

Are you loyal to a specific brand? Why are you loyal to them? Do they emit a certain vibe that you completely connect with? Each brand has a vibe. For example, Apple tends to give off an innovative vibe, M&M’s a playful one, and Patagonia a more fearless and free vibe. These different types of […]

Remember the good ‘ole days when Linktree was the go-to solution for people to easily stick multiple links in their Instagram bios? Now, do you remember when Instagram flagged these links as spam and they all stopped working? Like…on everyone’s accounts? Obviously, people immediately began to freak out. I remember the first time Linktree shut […]

As we approach the busy holiday season, along with prepping our thanksgiving grocery shopping lists and buying Christmas presents, we also need to start preparing our businesses! It’s so easy to get caught up in the holidays and lose track of things, I think we’ve all been there where our business takes a hit during […]