Having a quality website design is highly encouraged for most entrepreneurs and small businesses. But having a well-designed website is ESSENTIAL in upping your online business game! So many businesses think having a website is enough to attract customers. Unfortunately, it’s not. To be completely honest – outdated, slow, and unattractive websites will not help your business grow! In fact, 38% of people with stop engaging with a website if the content or layout is unattractive.

How do you fix this problem? You need to have a well-designed website. Even if I wasn’t a web designer, I would still encourage you to invest in these services. It’s THAT important. Still not convinced? Here are the top 5 reasons you should invest in a new website design.

1.   First Impressions Are Important

Your website is your audience’s first impression of you and your brand. They will either resonate with you or not – and it’s a lot easier to resonate with a brand or message that has a high-quality designed website. 48% of people say web design is the number one factor in deciding a business’ credibility. That’s a big percentage!

Additionally, our tolerance for content consumption is so low, that your website has 0.05 seconds to make a good impression with your audience. That’s really not a long time. So first impressions are critical!  How do you think your website would do, right now? Would your brand make it past that 0.05-second mark? Investment in a new, quality web-design can capture visitor’s attention, give your business a great first impression, and encourage your audience to learn more about your offerings or services.

2. A Website is Your Customer Service

The effort (or investment) you put into your website will indicate the effort (or investments) you will put into your customers via customer service. I promise this will be obvious based on your website design – which should be warm and inviting not unapproachable. Your web design directly relates to your ‘customer service’ or your website.

Imagine your website as your customer service representative. Both are the face of your business and both welcome customers into the door. Ultimately, they are the ones that will convince potential clients they need your services. You would probably invest in a well-trained customer service representative, right? Why would you not invest in a well-designed website too?

3. Your Website Builds Trusts

Giving your potential customers a great first impression and a memorable customer service experience will induce a natural trust towards your brand. This trust stems directly from a thoughtful, quality-designed website.

Trust is everything for an online business – or any business for that matter. For 94% of people, a website’s design was the main reason they mistrusted or rejected a website. A professionally designed website builds trust. You need to have customers that trust you – and investing in a well-designed website will ensure this.

4. Websites Need Mobile Optimization

People want information fast and easy. And mobile devices are the most convenient vessel for this. If your website doesn’t provide a responsive and well-designed mobile platform, they will likely go elsewhere, and quickly. 40% of people say they will choose a different search result if the first website is not user-friendly.

If you don’t want to lose out on potential clients, a professional web design service will make sure your website is optimized for mobile devices, tablets, and desktops. Companies that have designed responsive mobile platforms for their websites have seen 62% increase in their sales. These numbers don’t lie.

5. Competitors Have Well-designed Websites, Too

We all know websites make you and your business more accessible to your customers. Your competitors know this too, and they’ve likely already invested in and launched their high-quality, optimized website. How do you compete?

I guarantee that a poorly-designed website won’t cut it. A well-designed website that is optimized for you and your brand can help you set yourself apart from competitors in your own unique way. Having a more even baseline enables you to be better positioned to one-up your competitors and snag those clients.

Conclusion

To sum this all up: first impressions, customer service, building trust, and mobile optimization are critical to the success of your business. This creates an enjoyable online business space that invites customers in and convinces them they need your services. Your competition already knows this and has reacted accordingly. Now you need to, too!

So what is your next step? You can contact me with any questions about how this process works! Or you can jump straight into investing in your new website design here!