It’s no secret that I am all about smart marketing strategies. Aka… no fluff, lots of awesome tools and strategies that get great results – while also serving people well. That’s why today I am SUPER excited to share one of the best new, creative ways you can serve your ideal clients AND grow your email list – all at the same time! Below I am sharing my top 4 reasons why you should consider an Interact Quiz for your brand, website and email list!
During my end of 2018 revamp, I sat down and really thought about the ways I could help and engage with my audience. I wanted to find a way for my website to not only show off my expertise, story, and heart but also engage my visitors in a way that’s valuable and personal to them.
Creating a custom-built quiz for them was the PERFECT solution!
In addition to quizzes being a fun way to engage your website visitors, they are also a phenomenal opportunity for growing your email list!
For my quiz, I focused on what my audience comes to me for the most – branding – and made sure to add personality and engaging questions to keep it fun and interesting!
It’s super easy to click right through the quiz on the page I embedded it on, and then to see the results at the end, you can enter your email address to be sent the results!
(Pro tip: you can even add a “Skip this step” for this quiz maker – more on this in a minute!)
The results show right in the same embedded section as the quiz, and encourage the visitor to check their email with more information and resources that will be tailored to exactly what they need to grow (depending on which result they got)!
So now that you know why you should add a quiz to your website, let’s talk about the HOW.
Brands crystalize over time as their actions and practices become the norm. More evident values are easier for consumers to absorb and share with others. Nike is viewed as a high-quality, fashionable fitness brand. The company has worked hard to sell the best products they can and have positioned themselves at the forefront of several trends. As a result, Nike’s brand matches the image they work hard to convey.
It’s important to remember that brands aren’t instantaneous and can’t be forced. Companies must earn their reputations by being consistent, always projecting the same appearance to the world, and most importantly, maintaining their audiences’ trust.
Thankfully, when I had this big idea to build a quiz on my site, I just so happened to come across Interact at the same time.
Coincidence? I think not.
I remember sitting on my demo call thinking “This is EXACTLY what I’ve been looking for!”
Not only does Interact make building quizzes quick and easy, but the tool gives you a huge amount of creative freedom to make sure the branded fits your website or ads (YES – you can even run them as Facebook ads! This is something I am 100000% going to be testing for my business down the road!).
Here are just 4 things I LOVE about Interact:
1. CUSTOM BRAND COLORS, FONTS, AND STYLES
For my quiz, I made sure to add my brand colors and even my custom brand fonts! This made for an incredibly seamless integration when I embedded the quiz into my website.
From the color of the buttons and progress bar to the font of the questions, my quiz is perfectly branded to match my website. PRO TIP: You can even add your own logo and branding to your Interact quiz!
2. LIBRARY OF QUIZ TEMPLATES TO CHOOSE FROM
This was a HUGE reason I fell in love with Interact.
Honestly, thinking about building your own quiz from scratch can be a little daunting. Even if we weren’t super at ease with how simple it is to embed an Interact form on a website, we would be lying if we said we were slightly intimidated with thinking about writing our first quiz.
Thankfully, Interact provides a huge library of quiz templates to choose from!
When you create a quiz, you can choose to start from scratch or from a template. If you choose a template, you can then filter down by the industry or category as well as the type of quiz. For Sam’s site, we chose “Coaching” as the category and “Personality” as the quiz type.
3. EASY INTEGRATION TO YOUR EMAIL SERVICE PROVIDER
Your ESP is a fancy way to say whatever tool you use for your email list 🙂
I use MailChimp, and Interact makes it incredibly easy to integrate your quiz. Not only can you add your new leads to your email list, but you can get super detailed and add tags or add a subscriber to a custom campaign, depending on which result they got!
This is really important when it comes to lead nurturing!
4. EASY WAYS TO EMBED AND SHARE YOUR CUSTOM QUIZ
Finally, last but not least – if you’re going to create a super awesome quiz to generate new leads or grow your email list, you want to make sure it’s simple to share.
Interact gives you quite a few options for sharing your quiz online. I chose the embed option for my site, and I cannot wait to give the Facebook Ads option a try ASAP!
Interact gives you 6 easy, quick ways to put your quiz to work:
- Using it as a pop up on your website
- Adding it as an announcement bar at the top of your site
- Creating a Facebook Ad
- Embedding right into your website or a landing page
- Sharing a direct link (great for adding to email campaigns!)
- Posting the quiz to social media
How to create your own custom quiz for your website
I know, I know – now you’re itchy to create a quiz of your very own! why you should build a custom quiz for your website
This is only my first time using the Interact platform, and I’m honestly already brainstorming ways to help all of my clients grow their businesses with custom-built quizzes.
From embedding it directly on your website to sharing it on social media to running ads, using quizzes can be an incredible (and creative!) way to generate new leads and grow your email list.
To get started building your own quiz, I highly recommend you give Interact a try!
It’s everything I could have asked for – and more – in a quiz creation tool… and honestly, now I’m just straight up addicted to creating quizzes 🙂
I can’t wait to see the results that they start generating in my clients’ (and my own!) businesses!
Have you taken my quiz yet?
I know what it’s like to start an online business and be thrown into the whirlwind of what branding is, color palettes, styles guides… etc. It’s a lot to learn and it’s most likely not your area of expertise. So I’ve made the first step easy for you and created this free quiz so you can start understanding your brand and your brand style! Go ahead and fill in the questions as they pertain to you, but don’t take it too seriously and over think the answers…just go with what your gut says! Enjoy!
If after you’ve taken your quiz you decide you’re ready to make the investment in a new brand for yourself and your business you can learn how we can work together here or schedule a complimentary discovery call here
