There are many different types of ways to invest in your business. Now, I don’t want to come off bias but investing in a website is my first suggestion! But after you’ve made that investment, you’re still hearing crickets…chances are, something is wrong.

If you have invested in having a professional build your website or revamp your website, then you absolutely want to ensure that you are getting the most out of it! Having a website that looks beautiful doesn’t mean that it will be effective. 

 

Read below to make sure that your website is performing to its utmost potential and find out the 8 ways your website is costing you money!

1. Performance tracking: You can’t be successful if you don’t measure your success. Plan your website goals and use tools like Google Analytics to track them! This will help you understand how a visitor is using your site. This can also help show you what is working on your site and what isn’t – which in turn will save you money.  
2. Knowing your target audience: When having a website designed, or writing your website copy, even creating your SEO keywords, you need to know your target audience to ensure that your website is living up to its full potential both for your visitors and your investment.  
3. SEO: Search Engine Optimization, Google is constantly updating its algorithm, (clearly Instagram and Google talk) if you don’t have an SEO strategy your site could be buried by others that do. If you aren’t making your site visible, you’re missing out on profits! 

 

4. Responsive web design: Internet traffic is almost 80% mobile users, having a website that doesn’t convert makes your investment worthless because 80% of visitors aren’t being catered to. 

5. Link your social media: Your website is a great way to funnel potential clients or customers to your social accounts, which is where they really learn more about you and your business. If you aren’t including your accounts, you are missing out on part of the sales process!  

6. Email opt-in: Similar to linking your social media, having a newsletter opt-in for people when they first get to the site is another great way to land the sale over time. You now are building your community and generating leads without actually having to do anything. Funneling contacts through your website to your email list allows you to nurture these leads over time instead of losing them.  

 

 

7. Visually appealing: I don’t mean nice graphics and pretty colors (although, very important) rather, a layout that is eye-catching and simple to follow. Having an effective layout that guides the eye to your sale is key in making your website profitable and worth the investment.  

8. Page speed: We live in a world where people simply do not want to wait! Dial-up who? Your load time is vital to keeping your site visitors. Not only are page visitors concerned about load time but also Google and other search engines are paying attention. Websites with faster load time get better organic results.  

Ready to make some major changes to your branding and website and stop leaving money on the table? Let’s chat!