Rebranding is a not a new subject around here, however, I have danced around one particular subject until now…
We know how long a rebrand should take, how you know when to rebrand, and why branding is so important but finally, it’s time to talk about how much a rebrand should cost you!
Now, assuming that you have a small business and don’t own something like Coca Cola, these prices will be scaled for my audience.
When launching into a rebrand, it’s important to have a budget! Mostly so you know the amount of work you will need to do yourself and what you can afford to hire out for. Because at the end of the day, what your rebrand will cost should be what you can afford, no matter how small or large that number is.
Typically, a full rebrand, meaning more than a new logo, should fall somewhere between $1,000 – $8,000 depending on the type of website redesign you need. Your website will be the costliest aspect of your rebrand…however, it will be the most important and will give you the biggest return of your investment. New fonts, colors, and logo variations can all be done for around $1,500 – $3,000.
Pro Tip: Utilize Facebook groups to find someone cheaper to do the smaller jobs in your rebrand if you are balling on a budget.
When deciding on how much you want to spend on a rebrand you have to decide on how much work you are willing to do yourself and what you are capable of doing. Some people don’t need any assistance in determining their new brand, but others may need lots of help deciding. Some may be able to design their own logo on Canva, others might want something more complex.
There are people, such as myself, who will walk you through the branding process and be a one-stop-shop for your rebrand. From custom mood boards and logo variations to custom website design and branded launch graphics! If you are someone who just wants it done for you, this is the way to go! You’ll be surprised how much you can customize to keep within your budget and still meet your needs.
These differences will alter the cost of a rebrand immensely which is why the standard price varies to the extent that it does. My advice is to have a strategy as well as a firm budget when beginning a rebranding project.
You want your new brand to be worth the cost you spend, so do your homework, poll your clientele, get to know your competitors, and really focus on the “why” of your business. Doing these steps will help you strategize your rebrand in the most impactful way to not only be the best for your business but the easiest on your bank account.
Your rebrand cost will be unique to your business but hopefully, after reading this you are inspired at how many options there are to get the most bang for your buck while still getting the brand you dream of! If you have any rebranding questions or are ready to make the investment in your business, shoot me an email, let’s talk about it!
